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# 360Proxy News
31-12-2023
378
In today's digital advertising environment, ad verification is one of the key steps to ensure ad effectiveness, protect your brand, and improve your return on advertising investment. As a network tool, Residential proxies plays an important role in advertising verification. This article will delve into the value of residential proxies ip for ad verification and its advantages in improving ad security and reducing fraud risks.
What is ad verification?
Ad verification is the process of using technical means to ensure that digital advertisements achieve the expected results during delivery and display. This includes verifying ad visibility, authenticity, brand safety, and other ad metrics to ensure the quality of ad delivery and the credibility of ad performance.
How advertising verification works:
Ad verification is a process that uses a series of technical means to ensure that digital ads achieve the expected results during delivery and display. How it works involves multiple aspects, including key metrics such as ad viewability, authenticity, and brand safety.
Ad visibility verification:
Technical means: Through visual recognition technology, the visibility of advertisements on the user's screen is detected. Usually based on the percentage of pixels the ad is visible on the user's screen.
How it works: When a user browses a web page or app, ad verification technology monitors how ads appear on the user's screen. If the percentage of pixels that the ad is seen by real users reaches the set standard, the ad visibility verification is passed.
Advertising authenticity verification:
Technical means: Use technologies such as artificial intelligence and machine learning to identify and prevent fraudulent behaviors, including false clicks, false conversions, etc.
How it works: The ad verification system analyzes ad interaction data and identifies abnormal behavior patterns. Through algorithm learning and adjustment, the system can distinguish the difference between real users and machines or fraudulent behaviors to improve advertising authenticity.
Brand safety verification:
Technical means: Use text analysis, image recognition and other technologies to ensure that ads do not appear on inappropriate, controversial or malicious content.
How it works: The ad verification system analyzes the environment in which ads are served, including the content of the web page or app. Pre-set rules identify potentially unsafe content and ensure ads are not associated with it.
Advertising geographic location verification:
Technical means: Use geo-targeting technology to verify whether ads are delivered according to the expected geographical location.
How it works: The ad verification system obtains the user's geographical location information and compares it with the geographical targeting settings for ad delivery. If the ad reaches the target geographical location, the geographical location verification is passed.
Comprehensive analysis and reporting:
Technical means: The advertising verification system will conduct a comprehensive analysis of the verification results from the above aspects and generate a detailed verification report.
How it works: The system will conduct a comprehensive analysis of ad display, user interaction, geographical location and other data, and generate reports to help advertisers and advertising platforms better understand the effectiveness of advertising and the audience.
How does residential proxy IP help advertising verification?
Improve the geo-targeting accuracy of your ads:
Residential proxy IP can provide more precise geographical targeting and accurately deliver advertisements to user groups in specific areas. This is of great significance for local advertising, local business promotion, etc., and effectively improves the target audience coverage of advertising.
Reduce the risk of fraud:
By using residential proxies IPs, advertising platforms can more effectively protect against fraud. Residential proxies IPs are often associated with real home addresses and are less susceptible to malicious attacks and fake generation than other types of IPs. This helps reduce the risk of advertising fraud and protects advertisers' interests.
Improve the authenticity of your advertising audience:
Residential proxy IPs typically correspond to real users, rather than the IPs of data centers or proxy servers. This means that advertising platforms can more confidently ensure the authenticity of advertising audiences and reduce the negative impact of false traffic on advertising effectiveness.
Optimize advertising performance:
Since residential proxy IP can provide more accurate user positioning information, advertising platforms can adjust advertising content based on the actual situation in the user's region, making advertising more in line with the interests and needs of local audiences. This helps improve advertising effectiveness and increase user clicks and conversion rates.
Strengthen trust in advertising platforms:
Ad verification is a key part of building trust in advertising platforms. By using residential proxy IP, advertising platforms can demonstrate a higher level of accuracy and authenticity, enhance brands' trust in the advertising platform, and attract more advertisers to choose to advertise on the platform.
Improve advertising ROI:
Residential proxy IP is expected to improve the return on investment (ROI) of advertising by helping to improve the accuracy of geographic targeting of advertising, reduce the risk of fraud, and increase the authenticity of advertising viewers. Advertisers can place ads with more confidence and achieve better advertising results.
Residential proxy IP plays an indispensable role in advertising verification. It plays an active role in improving the accuracy of geographical targeting of advertising, reducing the risk of fraud, and improving the authenticity of advertising audiences, and provides a basis for the continuous development and development of the advertising industry. Brand promotion provides a more reliable guarantee. 
360Proxy is a professional address proxy service provider with an IP pool of more than 80 million. During the ad verification process, 360Proxy can accurately locate target countries and cities and give full play to the unique advantages of residential proxy IP, which will help build a more secure, authentic and efficient advertising ecosystem.
Network security blogger, focusing on practical guides in the field of residential proxy IP; sharing professional insights on network privacy protection and proxy technology in a concise and easy-to-understand way.
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